A Qualitative Study on Korean Fashion Designer Brand Individuality Factors

In a Fashion Brand – Postmodern Tidbits

Originally, “brand” meant only a mark of identification. Brick makers in ancient Egypt marked their bricks to avoid blame for the collapse of a building [1]. In ancient times, potters would also put marks on their work for identification [2]. Today, the word “brand” has taken on a new meaning. Blackett has even argued that “...brands have come to symbolize the convergence of the world’s economi...

Building a Global Asian Fashion Brand

Nurses’ Perspectives on Factors Affecting Patient Safety: A Qualitative Study

Patient safety is a global concern that involves all healthcare members, so that achieving a high level safe care is responsibility of all healthcare services, particularly nurses. This qualitative study aimed to describe nurses’ perspectives on factors affecting patient safety. We recruited 32 nurses working in teaching hospitals by purposeful sampling method. Data were collected by semi-struc...

A Study on the Effective Social Factors Involving in Fashion among the Youth (A Case Study in Minab Schools)

Fashion and mode among the youth is a kind of social values and trends. Parentship conflict and generation gap make a great distance between parents and children. This paper tries to study the high school girls attitudes toward fashion in Minab. The present survey uses theories frameworks like, Bourdiou, Zimel and Veblen. More than 312 high-school girls were analyzed as sample group in Minab. T...

Brand image and brand dilution in the fashion industry

We develop a dynamic optimal control model of a fashion designer’s challenge of maintaining brand image in the face of short-term pro…t opportunities through expanded sales that risk brand dilution in the longer-run. The key state variable is the brand’s reputation, and the key decision is sales volume. Depending on the brand’s capacity to command higher prices, one of two regimes is observed. ...